Job Information
Quantum Health, Inc. Social Media & Content Specialist in Dublin, Ohio
Description Location: This position is located at our Dublin, OH campus with hybrid flexibility. Who we are Founded in 1999 and headquartered in Central Ohio, we're a privately-owned, independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone, and we're on a mission to make healthcare simpler and more effective for our millions of members. Our big-hearted, tech-savvy team fights to ensure that our members get the care they need, when they need it, at the most affordable cost - that's why we call ourselves Healthcare Warriors. We're committed to building diverse and inclusive teams - more than 2,000 of us and counting - so if you're excited about this position, we encourage you to apply - even if your experience doesn't match every requirement. About the role The Social Media & Content Specialist is responsible for creating and publishing Quantum Health's brand and corporate communication messages via the appropriate social media platforms. With a passion for reaching current and potential client and prospect audiences, this position will work within the Corporate Communications team to help develop and implement initiatives that increase social growth/engagement by building upon the company's reputation and driving marketing funnel effectiveness. This role will be a hybrid social strategist focused both on building and maintaining relationships with the audience and be focused on producing high-quality content that resonates with the audience, while social media management involves managing an account. What you'll do Execution Work closely with the broader teams to develop and administer social media content curation that is designed to engage users and create an interactive relationship between customers, employees and the company. Curation and creation of content may include research reports/content, press announcements, member stories, awards, brand content, thought leadership, employee content, company news, etc.) and use animation and video to communicate. Develop content strategies and create content for a variety of businesses in both print and digital media. Research content and trends and work closely with corporate comms to design to ensure that the content is engaging and consistent across all media platforms (copy, images, video, written and audio/podcast, etc.). This role will be responsible for building and creating some content from scratch independently, and/or work with Project Management/Creative to manage some graphic production of social content assets. Partner with HR social support to align brand voice and consistency to recruiting and employee brand-related social programs and monitoring. Ensure a social media frequency that engages audiences, turning fans into customers and turning customers into advocates. Social media programs will focus across LinkedIn, Twitter, Facebook, Instagram, Glassdoor, (and YouTube) each with different strategies and potentially unique content. Maintain company social media channels on native platforms, including administrative rights, security and privacy controls. Manage company reputation and increase brand reach and awareness as measured by sentiment. Monitor, listen and manage company's online reputation. Coordinate customer service issues on social media channels, supporting engagement and customer service platforms by providing timely, appropriate responses and interaction with users, including relaying Quantum Health experience concerns to internal (complaints) review team, and supporting responses for crisis communications and negative reviews. Manage and execute day-to-day operations (e.g., budget, schedule, communications, workload) based on business goals, priorities and directives. Strategy Development & Planning Partner with leadership and department SMEs to implement a socia