Palo Alto Networks Director, Digital Media - Network Security in Dubai, United Arab Emirates
At Palo Alto Networks® everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.
We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
Is digital your jam? Do you have a passion for learning & experimentation, and a strong record architecting digital media programs that drive brand awareness and growth? We want you at Palo Alto Networks! This is an opportunity to create and implement the media strategy for a key line of the Palo Alto Networks business and a top brand in security.
Own, plan, and implement a multi-channel media strategy to drive awareness of Palo Alto solutions and line of business growth.
Understand competitive positioning and key business issues faced by customers and prospects to support creation of media strategy, and ad messaging & development.
Develop, execute, and optimize digital media programs that help tell our brand story, acquire and engage high value accounts, and meet demand goals.
Consult with a broader marketing team including senior executives, line of business, omnichannel & regional demand managers, and other key stakeholders on driving acquisition, acceleration, and expansion through media investments.
Team with agency partners, managing acquisition strategy, ad testing & optimization, go to market timelines and calendar, measurement and reporting.
Implement testing and experimentation programs for digital media optimization.
Partner with Web analytics and martech to ensure media connections, tracking, and conversion events are set up properly.
Report on return on investment and attribution across all media spend and channels, continually monitor and improve creative, content, ad engagement and effectiveness.
Stay on top of trends and leading practices in media and ad-tech industries to drive innovation into media programs.
10+ years of experience managing digital media, including paid search and social, display, syndication, and intent programs in B2B software.
Strong analytical skills and ability to interpret and extract insights from multiple, complex data sources.
Curiosity and passion for testing and experimentation. Proven ability to drive performance optimization through testing.
Strong writing, editing, and communications skills.
Google analytics certification and agency experience preferred.
Experience with ad tech industry and martech solutions including Adobe (Marketo, Bizible, AEM, & Target), Google Analytics, PathFactory, Demandbase/Engagio, TechTarget Priority Engine, and Integrate a plus.
**Travel Requirements: Long term, minimal travel may be required.
Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at firstname.lastname@example.org .
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.