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Shaw Industries Inc COREtec Digital Specialist in Dalton, Georgia

Job Title

COREtec Digital Specialist

Position Overview

The Digital Specialist reports to the Digital Lead and is responsible for implementing the COREtec digital marketing initiatives . They monitor the website and social media platforms , manage internal and internal digital platforms, and monitor performance data t o ensure campaigns and digital tools are running properly.

Primary Responsibilities:

  • Execute digital marketing campaigns across various channels, including website, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, and display advertising.

  • Collaborate with the digital marketing and IT teams to develop and implement comprehensive digital strategies aligned with business objectives and target audience.

  • Continually audit the website’s content and performance to identify errors, outdated or duplicate information, gaps or opportunities to improve content, and SEO and UX best practices.

  • Work with the Digital and IT teams to troubleshoot and resolve problems or security issues with the website.

  • Develop and implement the social media strategy for COREtec, aligning with brand objectives and target audience.

  • Monitor social media channels, including comments, messages, and mentions, and respond promptly and professionally to customer inquiries, comments, and feedback.

  • Foster a positive and engaging online community by actively engaging with followers, initiating conversations, and building relationships with customers and influencers.

  • Monitor and engage with third party communities such as online forums across different platforms

  • Analyze social media metrics, track campaign performance, and generate reports to assess the effectiveness of strategies and identify areas for improvement.

  • Monitor and analyze campaign performance, website traffic, and lead generation metrics to optimize marketing efforts

  • Assist with data entry, organization, and maintenance of marketing databases and CRM systems.

  • Function as the brand liaison for digital and IT requests between external agencies and internal partners.

  • Help manage the brand's online presence, including website updates, content creation, and search engine optimization (SEO) efforts.

  • Collaborate with the marketing team to develop and execute social media strategies, paid advertising campaigns, and email marketing initiatives.

  • Take on various brand wide digital marketing project and initiatives alongside Digital Marketing Manager

  • Manage marketing automation, email and retailer loyalty programs

  • Co-manages internal platforms for data syndication across all channels

    Requirements:

  • Bachelor's degree in marketing, digital marketing, business, or a related field.

  • 1-3 years' experience in digital marketing or related field

  • Creative thinker, with an ability to use both data and intuition to inform decisions

  • Interest in ability to learn new technology and marketing platforms

  • Able to multi-task, switch gears, quickly and juggle multiple priorities

  • Affinity for customer relationship building

  • Knowledge of flooring industry trends and consumer behavior is a plus.

  • Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, social media management platforms, and email marketing software.

  • Familiarity with digital platforms such as: Kentico, F ul lStory , ShawNow , Widen, Spro utSocial , Sa lsify, Sa le sforc e, GA4, Sha rp Spring , Sh owpad , etc.

    Competencies:

  • Execute Action Plan

  • Demonstrate Good Judgement

  • Build Customer Satisfaction

  • Initiative Action

  • Learn Continuously

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

As we continue to monitor the spread of COVID-19 (coronavirus), we might determine the need to postpone in-person interviews to ensure the health and safety of our associates, candidates, and the community. In this case, we can accommodate with a phone or video interview, and will schedule an in-person interview for a later date. The method by which you interview does not impact your standing as a candidate for this position.

Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex , COREtec , Patcraft , Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, Great Britain, India, Mexico, Scotland, Singapore and the United Arab Emirates. For more information about our company brands, operations and community involvement, visit www.shawinc.com .

If you need any additional assistance or accommodation or have questions, please contact us at shaw.recruiting@shawinc.com

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