Mars Senior Brand Manager - Seeds Of Change in Chicago, Illinois
Seeds of Change Senior Brand Manager
Mars Food North America
Location: US (Chicago, IL - Goose Island)
The Seeds of Change Sr. Brand Manager is responsible for leading the Seeds of Change brand, developing the strategic cell value creation strategy and go to market plans, owning marketing plan development and implementation, creating innovation masterplan, and delivering value creation plans with emphasis on growth. This role must build new capability for insurgent brands including an alternate demand model and whitespace expansion and act as the business leader of the cross-functional Seeds of Change Acceleration Team.
What are we looking for?
Minimum of 5+ years of marketing and brand management experience with successful food brands
Ability to operate successfully in a “start-up” environment; ideal candidate will have an entrepreneurial / founder’s mindset
Undergrad degree; MBA preferred
Proven track record of developing and leading marketing teams
Ability to influence and lead cross-functionally
Modern marketing capabilities in digital marketing including search, connected commerce, and personalization
Experience leading and managing new product innovation from idea to in-market
Flexibility - willing and capable to undertake work that may be beyond job description and in an ever-changing environment
What would be your key responsibilities?
BUSINESS AND ENTERPRISE LEADERSHIP
Be an enterprise business leader of the brand: Own and manage the P&L, including topline and bottom line, collaborate with full enterprise (Supply, Commercial, Demand Planning, Sales) on the Seeds of Change demand forecast and identify corrective actions as needed.
Define and build model for Mars Food to accelerate insurgent brands, including but not limited to alternate demand model, whitespace expansion, new capability building within Mars Food (new innovation model, sourcing strategy of organic/better-for-you ingredients)
Partner with sales to drive SEEDS OF CHANGE category story, sell-in SEEDS OF CHANGE and role model best in class partnerships
Lead the Seeds of Change 3-year value creation plan and annual operating plans process.
Design and implement long-term and annual Marketing Plans to deliver the growth and earnings expectations.
Liaise across the global marketing team to design and implement brand marketing strategies aligned with our Brand Essence and Guidelines.
Use market research and business analytics to enhance brand awareness, household penetration, consumer offtake.
Deliver robust innovation 3 year pipeline while championing a Test, Build, Scale innovation model for the organization
Lead new product launches through collaboration with R&D, Supply Chain, Finance, and Sales.
Direct external agency partners (advertising agency, media agency, shopper marketing, dCom, etc.).
Lead packaging development projects on core + Innovation
Serve as a brand steward to ensure the marketing strategy and positioning is accurately represented in all marketing activities and materials.
ASSOCIATE ENGAGEMENT AND BUILDING EFFECTIVE TEAMS
Develop and engage a direct report across key Marketing and Leadership competencies
Lead and build a high performing SEEDS OF CHANGE Acceleration Team
Ensure a culture of trust, open communication and sustained performance
Accelerate eCommerce growth for SEEDS OF CHANGE through convergence of marketing, digital media, shopper marketing, eCommerce and CRM
Develop breakthrough Alternate Demand Plans with MediaCom and The Mars Agency and the Global Digital Business Team anchored in Digital First plans
What can you expect from Mars?
The opportunity to learn, develop and take charge of your own career.
An industry competitive compensation package including generous benefits
Commitment to our Purpose and our Five Principles.
An environment where all Associates feel valued, supported and comfortable being themselves at work.
The opportunity to work cross functionally, add value and impact a better world for generations to come.