Job Information
Veralto Sr Director, Marketing in Carlstadt, New Jersey
Imagine a world where everyone has access to clean water, safe food and medicines, and trusted essential goods.
That is the tomorrow Veralto is creating today. Veralto is a $4.8B global leader in essential technology solutions. Our industry-leading companies are building on a long-established legacy of innovation and customer trust to create a safer, cleaner, more vibrant future. Veralto’s Water Quality companies—Aquatic Informatics, ChemTreat, Hach, McCrometer, OTT HydroMet, Sea-Bird Scientific, Trojan Technologies, and XOS—help customers manage, treat, purify, and protect the global water supply, from municipal and wastewater treatment facilities to lakes, rivers, watersheds, and oceans. And our Product Quality and Innovation companies—Esko, Linx, Pantone, Videojet, and X-Rite—help protect the world’s food, medicine, and essentials by enabling customers to track and authenticate the billions of goods that travel the global supply chain every day.
Veralto is headquartered in Waltham, Massachusetts, with 300+ locations worldwide. Our global team of 16,000 associates is guided by the Veralto Enterprise System and united by a powerful purpose: Safeguarding the World’s Most Vital Resources™.
WHO WE ARE:
About Pantone
Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools, such as Pantone Connect. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone Licensing helps brands differentiate their products and attract new audiences. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at http://www.pantone.com and connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.
WITHIN YOUR TEAM
As Sr. Director of Marketing at Pantone, you will leverage your marketing expertise and work closely with the senior leadership team to develop and implement marketing strategies that would help Pantone reach its strategic business objectives. You will be a hands-on and involved marketing and brand leader, exhibiting a high level of leadership in communication, emotional intelligence, and a strong business-driving, yet servant-leader mindset, with extensive marketing (including digital marketing) expertise as you manage a team and influence other cross-functional leaders and team members. You will be responsible for developing and executing marketing plans that generate demand for Pantone products and services, enhance brand awareness and engagement while safeguarding our beloved brand, and deepen our understanding and relationships with our customers. You are analytical, and you take a data driven, results-oriented approach to decision-making.
This position is responsible for (1) executing strategies to drive demand generation that fuels both short-term and sustainable long-term growth, (2) working closely with Pantone’s product and regional teams to drive growth in global markets, (3) support Pantone’s digital transformation and continue to advance Pantone’s internal processes and technologies, and (4) support budgeting recommendation and allocation of resources for marketing activities to ensure effective and efficient use of resources while achieving maximum impact and ROI.
THIS JOB IS A UNIQUE OPPORTUNITY TO:
WITHIN YOUR ROLE, YOU WILL:
Lead implementation of marketing strategies and tactics to drive market demand growth for Pantone’s portfolio of solutions. Collaborate with cross-functional global teams to ensure cohesive and integrated marketing efforts that drive results.
Lead the development of a robust marketing calendar with compelling, impactful, and brand consistent campaigns that are resonant with target audiences. Collaborate with product, regional, and channel teams to develop and articulate Pantone’s brand and product stories.
Work closely with Finance and the President to develop the marketing budget and deliver cost-effective marketing campaigns.
Monitor and analyze marketing campaign performance, using data and insights to evaluate effectiveness and identify areas for continuous improvement and facilitating data-driven decision-making. Work closely with finance, web, sales operations, and data teams to develop comprehensive dashboards and reporting frameworks to track the effectiveness of marketing initiatives and ensure alignment with business objectives. Provide regular reports and recommendations to Pantone President/GM and internal stakeholders.
Lead, inspire, and empower a high-performing team of marketing professionals and cultivate a culture of growth, developing them to achieve exceptional results. Champion succession planning initiatives to identify and develop future leaders, ensuring a continuous pipeline of talent to drive the Company's long-term success.
Manage Digital Marketing team and partner closely with eCommerce and Web teams to identify new initiatives and improvement areas that would provide seamless and user-friendly digital experiences and drive optimal engagement and conversion rates across various digital platforms and touchpoints.
Work with internal and external teams to drive the strategy, planning and execution of lead-gen and digital marketing activities. This includes website content to support traffic and conversion goals, editorial planning, content development, paid ads, paid and earned media, SEO/SEM, social media and community management, email marketing, etc.
Collaborate closely with the Sales teams to develop sales strategy and materials for different client industries and call points, advise on sell-in and reseller sell-out strategies, and identify new sources of sales leads.
Advise internal partner marketing team on how to best support client needs. Provide necessary support to ensure the Pantone teams deliver to client needs.
Work closely with cross-functional teams such as Digital Strategy and Product Development teams and support strategic initiatives that allow for the continuous development of new products and markets for the Company.
Act as a brand advocate internally and externally. Execute brand guidelines to ensure a cohesive brand experience across all audience touchpoints.
Promote continuous cross-departmental collaboration and be an excellent communicator to ensure 360 alignment on critical business decisions and status and results of projects.
Collaborate with the Pantone leadership team to design the future state of customer service and engagement. Potentially build and lead a new organization.
Stay current with the latest marketing trends and technologies and provide thought leadership to the organization.
Provide ad-hoc support to President on special projects including inorganic growth activities.
YOUR EDUCATION AND BACKGROUND EXPERIENCE WILL INCLUDE:
At least 10 years of progressive marketing experience required with senior leadership experience.
Bachelor’s degree in business, Marketing, Computer Sciences, or related degree. Advanced degree and/or MBA is highly preferred.
Extensive experience in brand management as well as all digital and non-digital marketing channels with proven track record in driving customer growth and revenue for the company.
Experience managing marketing budget and expenditures in a cost-conscious way and proving ROI.
Experience in digital transformation a plus
WE ARE LOOKING FOR A PROFESSIONAL WHO:
Is a self-starter that is motivated, passionate, and results-focused
Has proven ability to lead, recruit, train and retain a high-performance marketing team
Is an experienced manager with strong eye for business and willingness to jump in to work side-by-side with the team to get things done
Has strong understanding of ecommerce and digital marketing best practices, including SEO, SEM, social media advertising, and email marketing
Possesses exceptional project and time management and communication skills.
Has proven team development, management and leadership skills, including the ability to drive consensus among executive stakeholders and translate that into action.
Has keen knowledge of marketing compliance standards and regulations to ensure marketing activities align with legal and ethical guidelines.
Is highly comfortable with fast-paced and matrixed environments with ability to articulate complex marketing concepts and strategies to gain buy-in across diverse stakeholders.
Is highly responsive, detail-oriented and well organized with ability to effectively manage multiple competing priorities in a dynamic environment.
Has the ability to address escalations and resolve problems based on a data-driven approach, as well as listening and understanding of stakeholder needs
OUR BENEFITS :
We offer you an employee bonus based on business success as well as annual salary review
Accident insurance and preventive healthcare (medical, dental, and visual) on day 1
Training and development opportunities
401(k) savings plan
Tuition reimbursement from Day 1
Attractive employee referral program
Paid maternity & paternity pay
Employee events, sports, and social clubs
Veralto Wellbeing Program, with rewards
Employee Assistance Program (legal, financial, and counseling resources)
You can find detailed information at https://www.Veraltobenefitsinfo.com/ (https://www.danaherbenefitsinfo.com/) .
OUR OFFER:
You will be part of a dynamic team in which there is a high focus on delivering results and continuous improvement, but also where having fun and teamwork is very important. It's a fast-paced environment, a consultative role, where you will get to partner with people to achieve their strategic business goals. You will work in a leading global company, with a manager who cares about you, your strengths and will help you to develop the best possible version of yourself. At Veralto, your potential is amplified. Our culture of continuous improvement defines who we are, drives our success, and translates to a career without limits for our team of 16,000 intellectually curious associates. Listen to our voices: https://jobs.Veralto.com/global/en/our-difference (https://jobs.danaher.com/global/en/our-difference) .
Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
The EEO posters are available here (https://www.dol.gov/agencies/ofccp/posters) .
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@veralto.com to request accommodation.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies (https://www.veralto.com/our-companies/) , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.