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Job Information

Beth Israel Lahey Health Executive Director, Communications and Marketing, AMC in Burlington, Massachusetts

When you join the growing BILH team, you're not just taking a job, you’re making a difference in people’s lives.

Job Type:

Regular

Scheduled Hours:

40

Work Shift:

Day (United States of America)

The Executive Director Communications & Marketing, AMC leads the development of marketing and communications strategies for their assigned BILH academic medical center (AMC) and serves as the primary interface between the Marketing & Communications Department and the executive, operational and clinical leaders at the AMC.

This individual is a key strategic partner in supporting the assigned AMC’s business goals. Reporting to the Vice President of Marketing & Communications Strategy - Clinical and Academic Programs, this individual supports client leadership in the development of business cases and/or subsequent integrated marketing and communications plans that utilize a variety of channels to support key business objectives and/or engage with target audiences, including employees, patients, prospective patients, physicians and the media. Convenes and collaborates with colleagues in multiple Centers of Expertise (COEs) within the BILH Marketing & Communications Department to develop and implement plan components and support routine programs.

This individual maintains a comprehensive understanding all aspects of the AMC client’s organizational culture, business strategy, clinical service offerings, operations, competitive landscape and financial performance, and builds strong relationships with administrative leadership, attending senior management meetings to identify opportunities to advance the client’s reputation as an academic medical center, strengthen employee engagement and grow patient volume.

Job Description:

  1. Builds strategic relationships with AMC’s administrative and clinical leadership. Attends and actively participates in appropriate senior leadership meetings, providing consultation and guidance to inform marketing and communications priority-setting and decision-making.

  2. Identifies business challenges and marketing and communications opportunities based on detailed knowledge of client's organizational culture, employee engagement priorities, clinical service offerings, competitive positioning research and financial performance.

  3. Meets with clinical chiefs and chairs and their administrative leaders to identify opportunities to support initiatives in their areas of specialty.

  4. Assesses local operational processes to support system-led campaigns and initiatives; identifies workflow or access deficiencies and collaborates with AMC leaders to design and implement solutions to ensure client is prepared to support marketing campaign volume.

  5. Develops strategic marketing and communications plans in support of client priorities, including partnering with the client and the Strategic Planning and Finance departments in the development of forecasts and business cases to ensure return on marketing and communications investments.

  6. Understands and develops communication priorities to engage with clinicians and staff, coordinates the development of Internal Communications strategies and support. 7. Interfaces with subject-matter experts in the Marketing and Communications Department’s Centers of Expertise in Marketing Strategy, Digital Marketing, Marketing Research, Branding, Consumer Engagement, Media Relations and Internal Communications to ensure appropriate support of client's day-to-day needs and business objectives.

  7. Ensures the development and presentation of performance analysis and reporting for marketing and communications campaigns to senior leadership.

  8. Oversees the marketing and communications teams’ timely support of client needs.

  9. Provides guidance and direction to activities performed by departmental staff in support of the client’s business.

  10. Allocates and manages budgets.

  11. In the event the Director has direct reports, has the direct responsibility to undertake the following employment actions: hiring, coaching, termination, corrective action and performance reviews. Direct Reports: 0 to 1 Indirect Reports: 0.

  • Bachelor's degree in Marketing/Communications, Business Administration, or related field required. Master's degree strongly preferred.

  • More than 12 years related work experience in health care or related field.

  • Leadership experience in large integrated systems and/or academic medical centers strongly preferred.

  • 3 -5 years supervisory/management experience required.

  • Experience managing marketing and communications resources (budgets and staff) and how they are best deployed.

  • Demonstrated experience addressing problems that are broad, complex and abstract, often involving the AMC and/or system-wide issues and requiring substantial creativity, resourcefulness, staff engagement, negotiation and diplomacy to develop solutions.

  • Deep knowledge of the unique challenges and opportunities faced by AMCs related to reputation, academic mission, research and recruitment.

  • Strong verbal and written communication and interpersonal relationship skills

  • Ability to set direction and vision for major departments or multiple departments. Establishes priorities and allocates resources.

  • Ability to make decisions with significant, broad implications for the management and operations of a major department or multiple departments. Participates in decisions on overall strategy and direction of the organization.

  • Ability to set direction and vision for major departments or multiple departments. Establishes priorities, develops policies and allocates resources.

  • Ability to summarize and communicate in English moderately complex information in varied written formats to internal and external audiences.

  • Ability to comprehend and communicate complex verbal information in English to medical center staff, patients, families and external audiences.

  • Ability to demonstrate broad and comprehensive knowledge of theories, concepts, practices and policies with the ability to use them in complex and/or unprecedented situations across multiple functional areas.

  • Advanced skills with Microsoft applications, which may include Outlook, Word, Excel, PowerPoint and other web-based applications. May produce complex documents, perform analysis and maintain databases.

  • Excellent market research, analytical, and problem recognition, avoidance and resolution skills preferred.

  • Strong skills to produce results and achieve predetermined goals within budget and time constraints preferred.

FLSA Status:

Exempt

As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) and COVID-19 as a condition of employment. Learn more (https://www.bilh.org/newsroom/bilh-to-require-covid-19-influenza-vaccines-for-all-clinicians-staff-by-oct-31) about this requirement.

More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.

Equal Opportunity Employer/Veterans/Disabled

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