Job Information
Verathon, Inc. VP/GM, Video Laryngoscope BU in Bothell, Washington
VP/GM, Video Laryngoscope BU Location US-Bothell ID 2023-1125 Category Executive Position Type Full-Time Work Model Onsite Company Overview Verathon is a global medical device company focused on supporting customers by being their trusted partner, delivering high-quality products that endure over time and ensure clinical and economic utility. Two areas where Verathon has significantly impacted patient care, and become the market leader in each, are bladder volume measurement and airway management. The company's BladderScan portable ultrasound and GlideScope video laryngoscopy & bronchoscopy systems effectively address unmet needs for healthcare providers and meaningfully raise the standard of care for patients. Verathon, a subsidiary of Roper Technologies, is headquartered in Bothell, Washington, USA and has international subsidiaries in Canada, Europe and Asia Pacific. For more information, please visit www.verathon.com. Overview Verathon is seeking a VP/GM for the Video Laryngoscopy business to become the newest member of our Executive Leadership Team located in Bothell, WA. The primary responsibility of the VP/GM of Video Laryngoscopy is to provide global leadership and strategic direction for Verathon's Video Laryngoscopy business. This leader will be responsible for the financial performance of the business, multi-year portfolio strategy, new product launches and support for all current and historically developed products. This role will directly manage global product marketing and as the steward of the business work closely with key functional partners including R&D, commercial, operations and RA/QA organizations to drive business results. Responsibilities Responsible for leading Video Laryngoscopy business results, and meeting growth and profitability commitments. Owns the market and portfolio strategy delivering on a roadmap of clinically differentiated products. Champions innovative product ideation to accelerate growth and meet long-term financial objectives Leads execution of new product launches, pricing strategy, forecasting, messaging, promotions, and sales enablement. Oversee development and execution of marketing strategies and tactics including marketing plans, market opportunity assessment, clinical needs, customer expectations, price points, competitive analysis, and future market trends. Drives all aspects of product life cycle management including annual unit planning, price management & realization, demand generation and discontinuance planning. Tracks key growth and functional metrics to improve business performance in core and new products. Leads or participates in escalations on key issues related to sales goals, customer experience, supply continuity and quality. Provide leadership, development and mentoring to staff to attract, retain and motivate a high-performance team. Provide guidance and focus through monthly and quarterly business reviews to ensure financial discipline and performance and achievement of objectives. Advocate a culture of operational excellence, strong performance, structured problem solving and accountability. Qualifications BA in Marketing or Engineering Disciplines. MBA preferred Proven experience and demonstrated success managing a business segment Minimum of 15 years of managing product marketers through product life cycle Minimum of 8 years of relevant experience within the medical device industry Previous experience with direct oversight over marketing or product management Proven ability to lead all aspects of strategy and early ideation processes Knowledge of U.S. and international markets Ability to lead team to deliver against established goals and timelines Has built and led a high performi