Job Information
EssilorLuxottica Trade Marketeer in Berchem, Belgium
Trade Marketeer
Date: Apr 11, 2024
Brand: WS Optical
Location:
Berchem, BE
WHO WE ARE
We are EssilorLuxottica , a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.
JOB SCOPE AND MAIN RESPONSIBILITIES:
As Trade Marketer for BELUX, you will be in charge of executing B2B and B2C marketing activities for Independent Eye Care Practitioners (iECPs) and Buying groups for BELUX. Focus will be frames and lenses for different brands of EssilorLuxottica.
You will increase brand preference through trade marketing activations and promotional campaigns based on the plans coming from HQ and local sales. You will maximise product and categories visibility and support our products in-store with our iECP's. F.e. tailor made window executions, product launches, instore POS materials etc.
Your main tasks will be:
Position our brands as the best partner for Iecp and Buying groups in the BELUX by supporting and execute the trade marketing plans for the region.
You will help to position our customers in BELUX and make them best in class in the region vs. competition.
Execute quarterly the trade marketing plan, ensuring customers’ needs are addressed and including market specificities.
Adapt in Dutch and French (with the help of a translation agency) of English Marketing materials on products and brands and will distribute it to your local iEcps.
Coordinate the communication of product launches, price updates, product and pack changes in collaboration with Product Management team North Europe.
Animate and support B2B community through dedicated and efficient communication at all channels and platforms; newsletters, b2b websites, trade press, fairs, roadshows, etc.
Collaborate with the (customer) sales team and with customers from all channels, to gain an understanding of the market dynamics and to identify market needs and future solutions.
Collaborate with the North Centers of Expertise to share your market inputs and will have to proof read all the tools from the Product & Digital North teams.
Administrational task like reporting, invoicing, PO's (SAP) etc are part of the job as well.
CANDIDATES PROFILE:
With a Bachelor in Business/Marketing , you already have some experience in Trade Marketing , ideally in an International Environment ( 2-4 years ).
You speak English, French and Dutch.
You have excellent communications and organizational skills and are a digital savvy in a way that you can work with excel and different platforms to organize our trade marketing needs.
Customer Focus : Knowing and collaborating with customers, collecting and acting on customer feedback and their needs, proposing improvements
Organized: strong in working with different projects, different files and several different platforms.
Drive for Results : Committing and completing objectives, delivering work results, aligning, resourcing, changing when needed, applying best practices and giving recognition for results
Interpersonal Savvy: Building networks and relationships, communicating, influencing, seeking win-win solutions to problems
Personal Learning: Willingness to develop, being able to acquire and apply new skills, quickly adapting to new situations and requirements
WHAT WE OFFER:
Thrilling workdays filled with excitement and challenges
Unlock the opportunity to forge lasting connections with valued internal and external clients
Join and lead a vibrant and supportive team you can always count on
Step into the dynamic world of an international company, shaping the future in pharmaceuticals, production, and fashion all at once
Experience the best of both worlds: the independence of autonomous work alongside the camaraderie of a collaborative team
Every day is a new adventure, an opportunity to discover something different
Take on the challenge and thrive in an ever-evolving environment
Enjoy an enticing salary package paired with an array of attractive fringe benefits
Job Segment: Product Manager, Ophthalmic, Operations, Marketing, Healthcare