Dell Advisor, Business Operations in Bengaluru, India
About Dell :
Dell is a collective of customer-obsessed, industry-leading visionaries. At our core is a commitment to diversity, sustainability and our communities. We believe in working together to build a brighter future, celebrating the entrepreneurial spirit that lives inside us all, and marrying innovation with action. Dell is proud to offer unparalleled growth and development opportunities for our team members. We believe that technology is essential for driving human progress, and we’re committed to providing that technology to people and organizations everywhere, so they can transform the way they work and live.
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We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. We encourage applicants of all ages.
Dell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can’t wait for you to discover this for yourself as an Advisor, Business Operations in our Marketing operations team based in Bangalore.
We’re proud to be in the solutions business at Dell. And our business solutions are built on deep analysis and insight. Our Business Operations team within Business Support develops solutions to current and future challenges. We support activities ranging from marketing and manufacturing to maintenance and more. We define scope and objectives based on a thorough understanding of end users, business needs and processes. From analyzing, evaluating and documenting requirements through to specifying solutions, we strive to improve processes and maximize potential.
R oles and Responsibilities –
Review digital campaign data through the lens of Paid, Earned, Search and Organic to develop of a holistic view of digital campaign performance.
Conceptualize edits/modifications to Excel/tableau based dashboards with key stakeholders and work with broader MCOE team to put into production and refresh on a timely basis
Provide key insights and takeaways of what the data in the dashboards mean in relation to digital campaign performance and optimization
Report on DellTechnologies.com KPI’s such as, website traffic, bounce rate, time on site, volume of page views, as well as traffic transference rates to Dell.com
Report on DellTechnologies.com traffic sourcing and the digital customer journey across the platform highlighting opportunities for improvement
Recommend and advocate changes on DellTechnologies.com, social media and campaign optimizations with reference to the insights drawn from the data analyzed
Work closely with the Global Brand team to identify opportunities that increase traffic and customer engagement metrics
Establish best practices in digital marketing
Stay up-to-date with digital technologies developments and make recommendations for implementing them
Excellent communication and presentation skills
Proven work experience as a Digital marketing strategist or a performance marketer
3-5 years of experience providing insights and recommendations using data, in a digital environment
Expert skills in Microsoft Excel and Adobe Analytics suite
Experience building complex data visualizations and reporting using Tableau
4-5 years in a digital marketing environment performing vehicle analysis inclusive of email, paid media and website inclusive of organic search
Hands-on experience with digital marketing vehicles such as paid search, online advertising, and or programmatic advertising managing campaigns etc. a plus.
Proven track record of successful marketing initiatives in any of the previous roles Certified in digital marketing and Adobe Analytics
Education: Bachelor’s degree in a field of analytics, marketing or finance strongly preferred
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