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T-Mobile USA, Inc Sr Integrated Marketing Manager REQ260660 in Bellevue, Washington
Be unstoppable with us! T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop! Job Overview As a Senior Integrated Marketing Manager, you will be responsible for the comprehensive Marketing strategy of T-Mobile's products and segments across the consumer experience. This role will define and develop integrated marketing strategies and plans that leverage paid, owned and earned channels/media that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with commercial, operations, media and analytics is a must. An understanding of the evolving MarTech/AdTech space and the ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success. In addition, this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital transformation and brand marketing priorities are met. This opportunity is a challenging and exciting role for a marketing leader with a passion for building comprehensive capabilities and leading cross-functionally across the Marketing organization. Job Responsibilities: Develop marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation Leverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives Owns and authors marketing plan Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget. Partners with brand strategy and internal creative teams along with agencies on creation of extraordinary communications and collateral that speaks to the audience and campaign objectives Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance. May lead/mentor other managers and influence cross-functional teams. Education: Bachelor's Degree (Required) Master's/Advanced Degree (Preferred) Work Experience: 7-10 years Marketing experience in authoring and implementing national integrated marketing plans with recognized B2C brands 2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. Knowledge, Skills and Abilities: Digital Marketing Have a proven understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical. (Required) Consumer Insights Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required) Leadership Campaign leadership skills - end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. (Required) #LI-Corporate * At least 18 years of age * Legally authorized to work in the United States Travel: Travel Required (Yes/No): DOT Regulated: DOT Regulated Position (Yes/No):No Safety Sensitive Position (Yes/No):No Washington Pay Range : $141,900.00 - $192,000.00 The pay range above is