Job Information
Boehringer Ingelheim Marketing Lead, Metabolic, Thailand in Bangkok, Thailand
The Position
Lead the development and execution of OPU operational plan for the defined TA/brands in alignment with ROPU brand strategies, with a focus on maximizing customer engagement and execution excellence to drive sales growth and market share gain.
Ensure cross business/function alignment with Medical Affairs and Sales and regular provide
OPU inputs/feedback into the development of ROPU brand strategies
Lead, manage and develop direct reports within the TA in the OPU.
Duties & Responsibilities
- STRATEGY:
Lead the development and execution of OPU operational plan for the defined TA/brands
Influence the development of ROPU brand strategies by providing local input in relation to market, competitor and customer insights
- DRIVING BUSINESS RESULTS:
Contribute to the LTF/Outlook preparation by providing sales and investment planning for the defined brand/TA
Develop LTF proposals for Sales, Direct Promotion and Field Force FTEs
Develop business cases/proposals for additional growth opportunities
Drive the TA/Brand performance in line with the OPU objectives
Ensure achievement of OPU sales, market share and profit/profitability objectives of assigned brands in the TA
Drive brand performance with a strong focus on driving sales growth and market share gain of assigned brands in the TA within the OPU
- PROCESS/CROSS-FUNCTIONAL COLLABORATION:
Provide input to (R)OPU brand teams on local market, customer and competitor information as part of the development of the IBP and ICP
Work as a TA/brand team to implement OPU operational plan including OPU customer engagement plan
Drive performance through high quality brand reviews, issue identification, brainstorming to offer / share medical-marketing solutions
Launch readiness driver - lead local launch readiness process to ensure achievement of launch readiness milestones
Ensure the preparedness and skills of the team to launch and promote products within the TA in terms of product, market and company development
CROSS FUNCTIONAL ALIGNMENT AND ROPU COLLABORATION with Medical Affairs, Marketing Access and Sales
Continuously update and educate the organisation on topics relevant to the TA/brands, supporting the sales functions with updates and training materials for the TA/brands
Manage allocated TA DP budget
In collaboration with Commercial Operations, deliver monthly performance update and KPI reporting, with close monitoring of OPU market shares, immediately highlighting potential issues to HPLC and proposing solutions and counter measures
- PEOPLE DEVELOPMENT AND TALENT MANAGEMENT PROCESS:
Lead and develop an effective team committed to delivering stretch targets and achieving both short-term and long-term business objectives
Provide clarity on the goals and objectives to be achieved by the team
Ensure development of skills and abilities through ongoing feedback, coaching and development opportunities
Oversee and drive overall performance management and talent management of the team
- LEADERSHIP / SUPERVISION
Ensure implementation and compliance to the Performance Management / Talent Management / Compensation Planning / BI People timelines for the year
Ensure that there are development plans for direct reports and that they are being implemented on the agreed timelines
Ensure that talents are properly identified and that they are discussed in the cross validation and succession plans
Ensure that proper coaching is provided during the MAG discussions (midyear, year end, or whenever the need arises).
Ensure the adequate staffing of the team and the development and movement of talents are properly implemented
Requirements
Bachelor's Degree in Pharmaceutics or sciences-related or Master's Degree in Marketing / Business Management is advantage
Solid experience in pharmaceutical marketing at a managerial level
A prior track record of success
Preferably someone with Nephrology or Endocrinology or Cardiology experience
Minimum 5 years of marketing experience
Minimum 2 years leadership experience or success proven as leader
Special Skills (with reference to PRIME marketing Competencies Model):
Business and Marketing Acumen: Entry Stage: Developing; Target Stage:Demonstrating
Customer Orientation: Entry Stage: Demonstrating; Target Stage:Mastering
Strategy Development: Entry Stage: Developing; Target Stage:Demonstrating
Project Management: Entry Stage: Demonstrating; Target Stage:Mastering
Effective Execution: Entry Stage: Demonstrating; Target Stage: Mastering
Relationship Management: Entry Stage:Demonstrating; Target Stage:Mastering
Proficiency in MS Office, Outlook and database application
Highly developed communication skills both written and spoken, with the ability to convince and engage at all levels both internally and externally
Ability to multi-task - organise, plan and solve problems effectively
Strong business acumen, coupled with good balance of strategic thinking and operational rigor
Strong analytical and planning ability
Strong leadership skills
Strong interpersonal skills
Scientific orientation
Passion for performance
Decision making
Language proficiency : Thai (Mother tongue) and Excellence in English
All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.