Job Information
Abbott Regional Marketing Manager, Switzerland, Austria and France in Baar, Switzerland
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.
Abbott Rapid Diagnostics is looking for Regional Marketing Manager , Switzerland, Austria and France, based in Baar, Switzerland.
Primary Objectives
This role will be responsible for growth of the Cardiometabolics portfolio in Switzerland, Austria and France. This will be done through a strategic approach to the market, customers and lead generation in cooperation with sales leadership and teams. The job will require the development of key relationships across the spectrum of healthcare stakeholders and other strategic business partners to identify opportunities and drive fulfilment of needs that fit to Abbott technologies and capabilities.
Top responsibilities
Responsible to develop and implement multi-country strategy. Understand the local dynamics of the point-of-care market, the customers, the health economic environment including reimbursement and competitor strategies to develop and execute a detailed annual strategic business plan.
Work with local opinion leaders, external organizations, non-profits and strategic partners to influence the entire market to fully adopt current and future reimbursement policy, to maximize treatment with Abbott Products.
Assess local dynamics to provide forecasts, business reports and information to regional/divisional management as required on a timely basis.
Map competitive dynamics and provide a continuous update of local competitor activities to ensure effective product placement and to gain advantage in competition.
Planning and achievement of strategic programs for effective market launches and continuation marketing of products supporting to reach sales and profit targets.
Manage the congress and event strategy and implement the organization and participation to congresses, workshops and scientific events and propagation of information to colleagues (also new product information of competitors.
Qualifications:
Bachelor’s degree in science or business-related field
MBA or master's degree in science or business related field is a plus
Minimum 5 years related sales and marketing experience.
Multinational companies experience
Medical device industry and market trends knowledge
Business planning and project planning
Analytical, creative and operational marketing skills
Understanding of diagnostic point of care products and their intended use within the health care system
Understanding of market conditions
Project management skills
Leading through vision and values
Ability to interface with key customers and opinion leaders
Communication and influencing skills
Results and performance driven
Creative thinking and change management
Fluency in German and English, French preferred
Do you like the sound of this job and think you’ve got what it takes?
Then send us your CV today. We look forward to receiving your online application as pdf.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com