Job Information
UNIVERSITY OF TEXAS AT AUSTIN Digital Marketing Implementation Specialist in Austin, Texas
Marketo Migration: Follow departmental documentation to aid in the migration of EEVs existing Marketo instance to a new Marketo instance. Create new Marketo programs and update migrated programs, with guidance from Marketing Project Manager. Work with implementation vendors to complete migration and optimize new instance as needed.Consent Management Platform Implementation: Working closely with the Marketing Project Manager, stand up new consent management platform to comply with privacy regulations. Evaluate, build and execute banners per supported website. Test efficacy of additions and coordinate with Google properties. Iterate for new websites as added to portfolio.General Marketing Support: Assist in execution of marketing strategies for existing and new clients. Tasks could include writing email copy, adding content to webpages, collaborating on social media campaigns, managing the creation and implementation of content marketing and optimizing digital advertising tactics, depending on the candidates exact experience and the nature of the work required.Team Collaboration and Admin: Collaborate with the EEV marketing team and other stakeholders daily. Utilize Asana to manage project tasks and coordinate communication between team members. Attend meetings to give status updates on project progress and to learn about new initiatives entering your purview. Research marketing technology tools and platforms, as needed.