Job Information
Abbott Associate Product Manager - High Voltage in Austin, Texas
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.
Our location in Austin, TX currently has an opportunity for an Associate Product Manager, High Voltage .
Abbott Cardiac Rhythm Management Global Downstream Marketing is looking for a strong leader that wants to make a difference in the newly formed USA Marketing team. In this role, you will own the commercialized Low-Voltage and ICM CRM portfolio, drive share acquisition through strategic initiatives, and play an integral part in future product launch execution.
WHAT YOU’LL DO
Manage downstream HV product marketing for the U.S. market, providing marketing strategy, guidance, and support.
Generate expert level brand, market, and competitive analyses
Develop annual marketing plans to grow product sales, profit, and share
Create and execute marketing campaigns that generate measurable wins
Collaborate with DVP, AVPs, and R.D.s to create a unified strategy and cohesive tactical execution plans
Work closely with the U.S. Commercial team & Finance to ensure alignment
Gain buy-in from commercial leadership and ensure execution of marketing plans
Forecast product demand and sales for monthly, quarterly, and annual financial planning
Create competitive marketing strategies and tactics that defend and take share
Collaborate with the CRM Education team to develop, implement, and update product training for the sales force on an ongoing basis
Collaborate with the CRM Education team to generate strategic opportunities for KOL and AHP engagement
Collaborate with the CRM Marketing Communications team to ensure best-in-class collateral development for supporting sales execution
Lead new HV product launches
Lead cross-functional teams in the development and execution of product launch plans and critical milestones
Identify product positioning, value propositions, and key messaging in conjunction with the Marketing Communications team
Collaborate with Upstream Marketing counterparts to provide market insights and condition the market for product launches
Identify market entry strategies with the Reimbursement team
Develop podium and publication plans with the Clinical team
Create market development plans with global marketing teams
Work with the education team in developing field and physician training plans and ensure optimal training execution
Create and align the go-to-market strategy with Commercial leadership, including key performance indicators, segmentation, and account/customer targeting
Forecast launch demand to ensure adequate product supply
Develop KOL strategy and create physician champions for the product
Collaborate with Public Affairs in deciding and executing appropriate media communications
Track and report launch progress to senior leadership and key stakeholders regularly
EDUCATION AND EXPERIENCE YOU’LL BRING
Required
Bachelor’s degree
Minimum of 4 years in medical device product marketing or 4 years Cardiac Rhythm Management sales + MBA
Strong written and verbal communication capabilities required
Willing to travel 40%, including extended overnight and global (as the pandemic permits)
Must know how to Win Friends & Influence People
Must be proactive and results oriented
Proficiency with Microsoft Office suite of applications
Preferred
MBA strongly preferred
Class III device product launch experience is strongly preferred
Demonstrated leadership, strategic thinking, and analytical skills
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development , with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
*Learn more about our benefits that add real value to your life to help you live fully: * www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $72,700.00 – $145,300.00. In specific locations, the pay range may vary from the range posted.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com