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The Coca-Cola Company Senior Manager, Forecast Demand Planning in Atlanta, Georgia

SUMMARY OF POSITION

Forecasting & Demand Planning

  • Drive demand alignment through robust collaboration between NAOU Supply Chain, Bottler Franchise partners, and Co-Manufacturers to provide the best demand signal.

  • Project Total Weekly Demand volume for all horizons to deliver an accurate demand signal for all stakeholders.

  • Provide a clear POV on volume risks and opportunities based on an understanding of key inputs and objective assessment of the range of possible outcomes.

  • Tune statistical models generated in the forecasting platform as often as necessary (minimum weekly) to provide a clear starting point for cross-functional stakeholders to collaborate and align on.

  • Project Total (Net of Stat +/- Puts & Calls) Unit Case volume for the short-, mid-, and long-term, using input from internal stakeholders, such as Brand, Sales, Franchise, Finance, Cat Comm, and RGM by leveraging stat modeling and value-add capabilities in the forecasting platform (e.g., Anaplan).

  • Ensure databases and systems have accurate volumes for the various internal routines such as Weekly Volume Call, Demand Consensus, Monthly Rolling Estimate, Supply Reviews, S&OP/S&OE, and Annual Business Planning.

  • Leverage all available technologies (Anaplan, ORI, Power BI, etc.) to continuously improve effectiveness and efficiencies in our forecasting and demand planning processes. Look for opportunities to automate and digitize as much of the process as possible.

Cross-Functional Collaboration

  • Drive the monthly Unit Case Forecast Alignment and Demand Consensus sessions with Brand, Finance, and RGM partners, with inputs from Franchise and Sales (NRS + AO) with the ultimate outcome of feeding the RE and supply chain planning processes.

  • Provide clear insights and misses/beats to the BP, RE, Aligned Forecast and Demand Consensus volume in order to continuously improve the process and forecast accuracy/attainment across the organization.

  • Actively collaborate with Product Commercialization, Sales and Marketing to capture brand initiatives and campaigns driving incremental volume vs. statistical baseline.

  • Drive accountability by updating Puts & Calls and Risks & Opportunities as often as necessary (minimum monthly) in order to have the latest assumptions and resulting volume in the RE.

Analysis

  • Analyze shipment and consumption/sell-through data to identify forecast variances and root causes to drive forecast process and accuracy improvement.

  • Provide insights, volume risks and opportunities, and scenarios in order to drive aligned forecast for the downhill periods.

  • Actively manage exceptions in the forecasting platform to identify and resolve high-error BPPs.

Continuous Improvement (Plan-Do-Check-Adjust Cycle)

  • Track, analyze, and improve forecast performance by leveraging multiple data sources (shipments, orders, primary vs. secondary vs. consumption/sell-through sales, etc.).

  • Track forecast attainment, bias, MAPE and WAPE to identify high-error exceptions and drive improvement through various methodologies.

  • Improve stat forecasting model capabilities in Anaplan, as well as ORI and Power BI and other capabilities by continuous learning, testing, and experimenting.

INTERNAL REPORTING RELATIONSHIP(S)

Reports to: Senior Director, FCOE/DP

Direct Reports: None

Indirect Reports: collaborate closely with Commercial, Supply Chain, National Retail Sales, National Product Supply, Franchise Leadership and Brands

EDUCATION LEVEL REQUIRED

Bachelor's degree or equivalent combination of experience and education

EXPERIENCE REQUIRED

  • 5+ years' experience in area of Forecasting.

EXPERIENCE PREFERRED

  • Finance, Procurement, Operations, Production Planning, or previous experience as a Demand Planning Manager.

  • 5+ years of relevant or related industry experience.

TECHNICAL KNOWLEDGE AND SKILLS

  • Strong analytical skills

  • Proficiencies with Excel/PowerPoint/Databases and forecasting and supply chain planning systems, such as Anaplan, etc. .

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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