IHG Content Strategy Manager in Atlanta, Georgia
Content Strategy Manager
Location: United States, Georgia, Atlanta
Hotel: Corp Atlanta Ravinia (ATLR3)
Job number: R187072
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Bringing True Hospitality to the world.
We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family. A welcoming culture of warmth, honesty, and a passion for providing True Hospitality.
We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way.
With over 370,000 colleagues in nearly 100 countries sharing our values, there’s countless opportunities at your fingertips.
Your day to day
The Content Strategy Manager will d evelop and manage digital marketing campaign strategy and production for both brand-specific and multi-brand audiences in order to (1) increase revenue and (2) increase overall engagement for our brands’ offerings online. Campaign initiatives include multi-brand, brand and loyalty commercial campaigns across multi-channel platforms: email, social, paid social, programmatic, print, ooh and web. Responsible for developing and managing campaign strategy, concepting, production and delivery. Ensure that the key brand value proposition and commercial strategies are incorporated into all campaign messaging. Manage key stakeholder relationships both (internal and external) to ensure consistent development of high quality visual and written content as necessary to support the strategy. Develop,validate and deliver against campaign strategies and deadlines.
Essential Duties and Responsibilities – (Key Activities)
Responsible for developing and leading content strategy and production. Content responsibilities can include campaigns for brand specific, multi-brand , industry specific and promotional content.
Works with internal stakeholders to ensure content strategies are aligned with business goals, brand voice and consumer targets
Works with agencies & internal resources to develop campaign content as necessary to support key strategic intiatives
Develop and enforce best practices as it relates to content for the multi-channel marketing campaigns
Documents processes relating to content development, production, delivery and governance. Enforces processes as necessary.
Manages relationships with external vendors
Ensures campaign development is in line with other marketing calendars and is complimentary of efforts across marketing teams.
Work with regional counterparts to ensure strategies and on-going content development is properly localized and developed.
Partner with consumer insights, analytics, regional teams, etc. to understand and act upon travel and hotel industry needs through content strategy across in unique markets
Ensure content strategy and development efforts are aligned with other key campaign priorities and goals, such as search engine optimization.
What we need from you
Bachelor's or Master's Degree in Marketing, Communications, Business Administration, or a relevant field of work, or an equivalent combination of education and work-related experience.
- Experience –
6-10 years progressive work-related experience in campaign strategy and contentmarketing or similar, with a minimum of 4 years professional-level experience in marketing and demonstrated experience managing creative content strategies required.
Technical Skills and Knowledge –
Demonstrated project management experience in organizing, planning and executing large-scale marketing projects from conception through implementation.
Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff.
Demonstrated ability to develop and implement channel marketing content initiatives. Interactive/Internet marketing or agency experience preferred.
Demonstrated understanding of project and product management and supporting methodologies.
Demonstrated proficiency in Excel, Word, and PowerPoint required.
Demonstrated “Internet literacy” (both theoretical and practical knowledge of how the Internet works, how it can be used for both informational and transactional purposes, and the basic evolutionary history of the medium), required.
Must possess superior problem-solving skills combined with team facilitation skill
What we offer
We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.
Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.
IHG is an equal opportunity employer. Minorities/Females/Disabled/Veterans