Comcast Advanced Media Specialist, Measurement & Insights in Atlanta, Georgia
As part of the ‘in-region’ Measurement & Insights team, the Advanced Media Specialist is responsible for being an expert in Effectv’s advanced media solutions to help support ‘in region’ Sales and Sales Development teams with expertise, troubleshooting, and guidance where appropriate. Support the ‘in region’ rollout of new products and enhancements as defined by the Sales Development team, along with continued on- going collaboration to support our existing products. Remains a student of the competitive advanced media landscape to understand industry trends and provide guidance to Sales and Sales Development as needed. Responsible for developing and distributing marketing programs to enhance sponsorship and maximize advertising sales revenue. Develops promotional programs targeted at specific market segments. Develops presentations, presentation materials and pitches for the Sales force and may assist on sales calls. Supports research on campaign effectiveness, tracking and reporting results to management. Implements assigned projects, as directed and may assign tasks and provide leadership within the group. Works with moderate guidance in own area of knowledge.
Provides guidance to AEs on advanced media campaign questions for our advertising clients related to topics such as perfor mance metrics and pacing inquiries .
Supports attribution setup such as explaining utilization of pixels and tags, inventory sourcing, targeting methodologies, and other technical topics.
Attends product development meetings to understand all aspects of our advanced media solutions, i.e. both surface level and “under the hood” details.
Collaborates with counterparts in Sales Development to support ‘in-region’ production deployment including providing an expert voice, troubleshooting , and explaining specific product workings.
Aggregates feedback and creates awareness of issues and opportu nities to leadership team to help troubleshoot and advance our solutions.
Keeps apprised of the advanced media landscape to help provide an expert lens on competition in region, and against national trends.
Develops presentations and pitches for the Sales force. Ensures that the Sales force has adequate materials and information to sell the benefits and features of specific products and programs.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Relevant Work Experience
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.