Job Information
Cornerstone onDemand Field Marketing Manager in Singapore
Cornerstone OnDemand is looking for an innovative, highly motivated Field Manager Marketing to join our APJ Marketing Team. This role will be primarily responsible for developing the regional marketing strategy and corresponding campaigns to support lead and revenue targets for sales in Asia. Key objectives include creating awareness of and education about Cornerstone’s product and service offerings, establishing and managing lead generation campaigns and co-ordinating the full efforts of the Asia Marketing programs.
In this role you will….
Create a regional demand generation marketing strategy designed to drive and accelerate qualified leads and pipeline for the APJ sales team
Comprehend and align to regional growth opportunities and objectives
Own and create the annual strategy and campaign calendar for the region
Adopt global and APJ growth campaigns, and localise and augment these campaigns for regional audience
Create outbound campaigns that address specific prospect and customer cohorts within the region
Adopt pipeline acceleration and key account strategies for the execution of creative, agile campaigns in the region
Partner with the extended marketing team (Thought Leadership, Client Experience, Product Marketing, Communications, Operations, Programs, Partner Marketing, Events) to realise and execute the marketing strategy in Japan region
Partner with sales stakeholders to deeply understand regional requirements, objectives and growth opportunities
Monitor and analyse marketing and sales performance and trends throughout the funnel and using these findings to drive recommendations and decisions
Understand key market trends in the region
Collaborate with the extended marketing organisation to understand and articulate the wider marketing and communications strategy in the region
Manage the regional field marketing budget
You’ve Got What It Takes If You Have…
Minimum of 5 years’ experience in field marketing or demand generation in B2B marketing space; software/SaaS marketing experience preferred
Experience in finding innovative solutions to the traditional marketing challenges of attracting, engaging and converting our target audience
Experience with Salesforce and ability to use the tool for effective reporting and analysis
The ability to negotiate vendor contracts and accurately manage budgets
Excellent verbal and written communication skills
Excellent interpersonal skills with a demonstrated ability to work in a cross-functional team environment and with APJ, International and Global Marketing Teams
Strong business acumen and knowledge of marketing best practices
Strong organisational and time-management skills with the ability to handle multiple tasks
A results and team-oriented outlook and the appetite to work in a fast-paced environment
High energy, and the desire to learn and grow
The ideal candidate will be both creative and analytical – identifying new and inventive ways to generate leads and pipeline for the sales team while putting everything in place to track, measure and report back on the effectiveness of the strategy.
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com