McGraw Hill Financial Marketing Manager in Singapore, Singapore

Position Description

TheRole:

The Marketing Manager has responsibility for developing marketing plans, executing and analyzing marketing programs for his - her regional markets. Work with key stakeholders including Product and Sales, and collaborate with regional and global marketing colleagues for meeting marketing performance targets.

The Location:

Singapore

The Team - Business:

This role will be a member of S&P Global Market Intelligence APAC Marketing team working alongside the sales and product management teams.

The Impact:

In this hands-on role you will be focusing on various industry sectors and market segments, leveraging all elements of the marketing mix to develop and execute strategic marketing campaigns that build our brand across APAC, deliver top-of-funnel results, and facilitate increased product usage and client retention.

What’s in it for you:

  • You will be part of a dynamic global marketing organization and have the opportunity to exercise creativity, utilize your expertise, and learn different aspects of marketing including digital, event, social media, metrics, and more.

Responsibilities:

  • Develop and execute marketing activities in South & Southeast Asia and Pacific and the APAC region.

  • Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates, generate demand and leads.

  • Engage with Sales and Product Management teams to achieve strategic goals.

  • Communicate and educate the sales team regarding new and planned marketing activities including global and regional programs.

  • Draft and edit marketing copy for email programs based on input from product and sales and working with appropriate copy writer vendors when necessary.

  • Proactively engage with sales and RM teams to coordinate, communicate, and optimize the impact of marketing activities.

    • Establish a regular cadence of reviewing programs and tactic results, detailed analysis of what’s driving the results, what can be improved, key learnings to be applied in future programs - tactics.
  • Coordinate regular meetings with internal stakeholders to ensure open communication and alignment with segment goals and solicit feedback on tactical marketing plans.

What We’re Looking For:

The ideal candidate will have a strong understanding of the financial industry, hands-on marketing experience in leveraging integrated channels including social media, project management, campaign performance tracking, written and verbal communication skills, and the ability to promote a leading brand.

Basic Qualifications:

  • Bachelor’s degree in Marketing, Business Management, Communications or other related fields.

  • At least 5 years’ experience in marketing roles, preferably in the B2B financial sector.

  • Ability to develop and execute marketing plans and ideas aligned to sales and business goals and budget.

  • Prior experience in building brand awareness in Asia Pacific with regional market knowledge and understanding of business culture and mindset.

  • Experienced in creating marketing collateral and campaigns for awareness building and lead generation.

  • Ability to collect, analyze and summarize data to prepare clear and concise reports.

  • Ability to communicate effectively with all levels of management and colleagues globally, written and verbally.

  • Strong Communication, Project Management and Presentation skills

  • Proactive approach and ability to work independently, without direct supervision

  • Ability to work in a fast-paced and changeable environment

Preferred Qualifications:

  • Experience in working with marketing automation tools - eg:*

    Marketo, Eloqua or similar software

    • Experience in utilizing website and social media to promote content assets through SEO and SEM programs

    • Experience in organizing and managing in-person and online seminars

    • Ability to prioritize and manage multiple tasks simultaneously and remain cognizant of deadlines and schedules

    • Ability to collaborate with others beyond one’s reporting line

About S&P Global Market Intelligence

At S&P Global Market Intelligence, we know that not all information is important—some of it is vital. Accurate, deep and insightful. We integrate financial and industry data, research and news into tools that help track performance, generate alpha, identify investment ideas, understand competitive and industry dynamics, perform valuation and assess credit risk. Investment professionals, government agencies, corporations and universities globally can gain the intelligence essential to making business and financial decisions with conviction.

S&P Global Market Intelligence is a division of S&P Global (NYSE:

SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.spglobal.com - marketintelligence.