Bank of America Marketing Programs Dev Mgr I in Chandler, Arizona
Home Equity New Account and Retention product marketing strategy role:
- Achieve Marketing unit growth by developing strategic marketing plans for new acquisitions and existing portfolio. Take analytical learnings from tests performed on activities and incorporate into future activities to increase response rate and/or lower costs or streamline programs.
• Identify key home equity industry/ competitive insights & trends and identify opportunities for BAC to market more effectively with content.
• Work to implement competitive and compelling home equity engagement upper funnel that feeds to BAC lower funnel engagement
Integrate with channel* and line of business partners to support ongoing and new marketing campaigns (activation briefs, business cases, help determine tests)
(* Channels include Direct Mail, Email, Financial Center, BAC.com online marketing, social media, online educational content, third party digital partners, and Statement Marketing).
Improve End of Draw and retention marketing by implementing new HELOC retention activities
Support annual strategic planning/ budget requests and monthly business review preparation
Support for Home Equity Research needs; manage the HELOC Style Guide
Bachelor’s degree and/or equivalent work experience
2-5 years marketing experience
Expert knowledge of Microsoft Office including Excel, and Power Point.
Excellent written and verbal communication, influential skills and excellent problem solving skills.
3 years financial product experience
Executive level presentation experience
Home loans experience
Posting Date : 10/12/2017
Chandler, AZ, 2595 W. CHANDLER BLVD., 2595 W CHANDLER BLVD,
Thousand Oaks, CA, 225 W HILLCREST DR (CA6918),
Charlotte, NC, BANK OF AMERICA CORPORATE CENTER, 100 N TRYON ST,
Plano, TX, BUILDING B, 7105 CORPORATE DR,
- United States
Travel : No
Full / Part-time : Full time
Hours Per Week : 40
Shift : 1st shift
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